K-Beauty Street Achieves Major Milestones as Singapore's First Major K-Beauty Offline Event
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Singapore – January 30, 2025 – N7 Global had an amazing time at the K-Beauty Street Event at Singapore Expo Hall, where we proudly showcased our K Beauty brands.
The event took place over two exciting weekends from January 17-19 and January 24-26, drawing a huge crowd of 60,000 visitors.
Our time at K-Beauty Street was a big success, thanks to our amazing team together with influencers and livestreamers. We teamed up with 75 influencers, who created engaging social media posts, with an estimated 136,000 reach. We also hosted 10 livestreams, which gathered an impressive 578,000 impressions and 40,500 unique viewers. In total, our online + offline reach hit 700k, covering around 70% of Singaporeans aged 16-34 – a key group in the beauty market.
K-Beauty Street served as a great platform and showed how powerful online engagement is in the beauty world. Together with influencer marketing and interactive livestreams, we connected with beauty lovers, making our brand stronger and bringing the best of K-beauty products to Singapore.
At the K-Beauty Street Event, we get the chance to meet customers in person, show off our products, and offer special deals. The huge response from visitors proved just how much people love K-beauty and are excited for new beauty products.
N7 Global Group is committed to growing in Singapore online and offline creating fun experiences for customers. Our success at the K-Beauty Street Event is just the beginning as we continue to bring exciting K-beauty products to the region.